August 6, 2008 -- A new Calvin Klein commercial featuring sexy Cuban-American actress Eva Mendes will not be airing on TVs in the U.S. because it has been deemed to racy.

The new Calvin Klein commercial is for their "Secret Obsession" perfume.

Eva, who starred in films including Hitch and We Own The Night, is seen caressing herself as she rolls around in a rumpled bed and flashes a nipple in the 30-second Secret Obsession TV spot.

It is believed the hint of nipple is what prompted the ban.

But the company behind the ads don't seem at all upset. Tom Murry, president and COO of Calvin Klein, said: "It is not entirely a surprise for the US market.

"We believe the commercial is exceptional and hits the mark. We are anticipating a very successful global launch. We will reach our consumers in the US primarily through the website, the print campaign and at point of sale. We are anticipating a very successful global launch."

Calvin Klein have posted the ad on their website with the title "banned TV commercial".

This is not the first time that the American fashion house has caused controversy with its provocative advertising campaigns.

In the Eighties, images featuring a 15-year-old Brooke Shields with the tagline 'Nothing comes between me and my Calvins,' caused an outcry. Then in 1995, the brand was investigated by the Federal Bureau of Investigation, over a series of images for Calvin Klein jeans, which showed young models in a number of suggestive poses.

A censored version of the ad will air in the U.S.