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JetBlue Airways adds Univision to their channel lineup

Source: Hispanicsurf.com

March 3, 2011 -- JetBlue Airways (Nasdaq: JBLU) will be updating its on-board channel line-up today to include two crowd favorites: Univision, one of the top five networks regardless of language in the United States, and Lifetime, the best source for women's entertainment. The channels will replace two of the existing channels and be part of the 36 free DIRECTV® options customers have on board JetBlue flights. 

"JetBlue is constantly looking to refresh its product and provide customers with the best experience in the sky," said Sam Kline, Senior Analyst of Product Development for JetBlue Airways. "With Univision and Lifetime in the channel line-up our customers will be able to get their news in Spanish and watch the latest Project Runway! What more could you possibly want?"

"Lifetime is excited to bring our programming brand to JetBlue's flying customers," said Mark Garner, Senior Vice President of Distribution, Business Development and Marketing for A&E Television Networks. "Our partnership with JetBlue brings viewers a continuation of the Lifetime experience in-flight."

"We are thrilled to join JetBlue's TV channel lineup offering customers access to Univision's world-class content and some of Hispanic America's most recognizable personalities," said Ruth Gaviria, Senior Vice President, Corporate Marketing, Univision Communications Inc.

In addition to the 36 channels of free, live television programming delivered on personal seatback TVs, including most major networks, JetBlue customers travel in comfort and style under the care of the airline's award-winning customer service crewmembers. When traveling on JetBlue to more than 60 destinations across the U.S., Latin America and the Caribbean, customers will be able to comfortably enjoy all the programming with JetBlue's leather seats and the most legroom in coach of any U.S. airline.



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