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Salma Hayek Launches a new line of cosmetics for CVS
New exclusive line for CVS Pharmacy Stores names Nuance
July 13, 2011 -- Teaming up with CVS Pharmacy stores, Salma hayek is launching her brand new cosmetics line called Nuance.
The “From Dusk Til Dawn” actress is quite passionate about the new project and told press it’s been years in the making.
Salma explained, “I took three years off my acting career to work on this. This is not something that required 14 hours. Nooo, baby. This has been a full-time job.”
On her decision to work with discount chain CVS, Hayek stated, “It is possible to create extraordinary product for a low price. Everyone should have the right product at the right price. A lot of products don’t even cost a lot to make. I wanted to make simply the best product and give everyone access to the good stuff.”
“When you deal with prestige suppliers there are only a couple that make the products for everyone. You are offered the cream that they didn’t already offer to Estée Lauder and [L’Oréal]. [For Nuance] I am dealing with many, many labs and suppliers who are hungry for the business and who didn’t mind some crazy Mexican coming to them over and over and over again asking them to change something.”
In this sense, Hayek’s line would completely stand
out by contrast because, inspired by her late cosmetologist grandmother, the
star wants to make her line affordable, thus to enjoy a much wider appeal.
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